Mobility
is the way of the future. Everything we do involves our mobile device in the
palm of our hand. Ford is using the fact that everyone has their device in
their hand and using it to their advantage with the Ford Pass App. The FordPass
App isn’t just an app to make our lease payment, the FordPass App is aiming to
be your personal mobility concierge.
First
off, FordPass incorporates several different separate sub-systems: FordGuides,
FordPay and FlightCar. With it, Ford owners will be able to use the app to get
around more easily thanks to car-sharing features and more.
FordGuides will be to Ford owners what OnStar is to GM owners. The
FordGuide feature will help with navigation, roadside assistance or restaurant reservations,
but more than that, FordGuides prides itself on giving the customer the best
consumer experience possible.
FordPay is exactly as it sounds, a way to pay for features provided
by the FordPass. But not just your lease payment, FordPass is partnering with
companies such as McDonalds and 7-Eleven to make consumers experience
day-to-day eaiser.
FlightCar is the wildcard of the bunch. The purpose of FlightCar is
to help with ride sharing and car borrowing for when you travel. The plan is
for FlightCar to help you with all your transportation needs, intended to be utilized
for ride sharing, car sharing and multi-modal transportation.
To help with all the questions and
concerns regarding FordPass, Ford Motor Company is launching FordHubs around the
world including hubs in New York, San Francisco, London and Shanghai. These
hubs will have live FordGuides to guide you through the FordPass.
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